FOCUSfwd® Wellness Incentive Program


BlueChoice HealthPlan’s Wellness Incentive Program, FOCUSfwd, is designed to help you get healthy (or healthier) throughout all phases of your wellness journey. Being healthy is more than just physical fitness, which is why we offer programs to help you focus on all aspects of your health: inside and out. 

FOCUS Points* 
Blue Option subscribers have an EXCLUSIVE Rewards Program in 2020 for completing a Personal Health Assessment, annual wellness visit and preventive screening or flu vaccine. Upon completion of these activities, NEW Blue Option subscribers** earn one of the following:

Apple Watch | Fitbit | Samsung Watch

Renewing subscribers** will receive premium wireless ear buds. Eligibe spouses of new or renewing subscribers will receive a $25 cash reward for completing these activities.

You’ll get up to $20 in gift cards to Best Buy, Bed Bath & Beyond or Amazon, for stepping up to annual challenges designed for you, no matter where you are in your fitness journey.

Our nutrition program will help you understand what and how much you should be consuming based on your individual needs. We’ll also provide sample meal plans, nutritional suggestions and more. You’ll receive a $10 gift card to Panera or Cold Stone Creamery for completing this program.

You can increase your chances of winning prizes by completing health-related activities, such as registering for My Health Toolkit®, connecting to Blue CareOnDemandSM, watching our monthly health education videos and much more.

Complete FOCUS PointsGET FIT and Nutrition and receive 75 entries into the Sweepstakes, increasing your chances to win one of the $1,000 quarterly prizes and the $5,000 annual prize.

To get started, you'll need to:

  • Log in to My Health Toolkit®
  • Select the Health and Wellness tab
  • Select the FOCUSfwd Incentive Program link
  • Enter your email address to be eligible to win

*These are calendar-year programs and will restart annually. 

**Primary subscribers only are eligible for premium wearables for completing wellness activities. 

New subscribers are subscribers that began health coverage with BlueChoice HealthPlan for the 2020 benefit year. Renewing subscribers are subscribers who renewed their health coverage with BlueChoice HealthPlan for the 2020 benefit year.

Don't have a My Health Toolkit account? No problem. It only takes a few minutes to create one. Once logged in, you can choose which task you'd like to complete first.