Discounts & Added Values

Get more with your Blue Option coverage.

As a Blue Option member, you get exclusive access to health and wellness information courtesy of Blue365®. Plus, enjoy discounts at numerous fitness centers and other discounts from many industry-leading brands. Learn all the ways you can save when you're one of our members.

Explore the Perks

Being healthy is about so much more than doctor visits, medication or surgical procedures. That's why, as part of your insurance coverage, Blue Option offers discounts on many things that can help improve your overall well-being.

Discount Details


Stay Active From Anywhere

Choose from more than 12,200 gyms for $28 per month! Plus, access more than 5,700 premium gym options at up to 70 percent off retail. Get moving with affordable options from the Active&Fit Direct program for a gym membership that fits your lifestyle. As a Blue365® member, you can have the flexibility you need in a fitness routine, including:

  • A standard membership for $28 per month (plus applicable taxes).1
  • No hidden fees and no annual maintenance fees.
  • No long-term contracts. Switch gyms anytime.
  • Access to more than 12,200 gyms and more than 9,300 workout videos.

Blue365 is providing you with this exclusive discount, which you can redeem by visiting:

1 Plus an enrollment fee and applicable taxes for standard fitness centers. Costs for premium exercise studios exceed $28 per month, and an enrollment fee will apply for each premium location selected, plus applicable taxes. Fees vary based on premium fitness studios selected. Ongoing monthly fees are paid one month in advance, e.g., June membership fees will be charged in May. 

The Active&Fit Direct program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit Direct and the Active&Fit Direct logos are trademarks of ASH and used with permission herein. All other brand names, product names, and trademarks are the property of their respective owners, which are independently owned and operated and not affiliates of American Specialty Health Fitness, Inc. Standard fitness center and premium studio participation varies by location and is subject to change. On-demand workout videos are subject to change. ASH reserves the right to modify any aspect of the program (including, without limitation, enrollment fees, monthly fees, any future annual maintenance fees, and/or the introductory period) at any time per the terms and conditions. If we modify a fee or make a material change to the program, we will provide you with no less than 30 days’ notice prior to the effective date of the change. We may discontinue the program at any time upon advance written notice. © 2023 American Specialty Health Incorporated (ASH). All rights reserved.© 2000 – 2023 Blue Cross Blue Shield Association — All Rights Reserved. The Blue365 program is brought to you by the Blue Cross Blue Shield Association (BCBSA). The Blue Cross Blue Shield Association is an association of independent, locally operated Blue Cross and/or Blue Shield companies.

Blue365 offers access to savings on health and wellness products and services and other interesting items that members may purchase from independent vendors, which are not covered benefits under your policies with BlueChoice HealthPlan, its contracts with Medicare or any other applicable federal health care program. These products and services will be offered to you through the entire benefit year. During the year, the independent vendors may offer additional discounts on these products and services. To find out what is covered under your policies, contact BlueChoice®. The products and services described on the site are neither offered nor guaranteed under BlueChoice’s contract with the Medicare program. In addition, they are not subject to the Medicare appeals process. Any disputes regarding your health insurance products and services may be subject to BlueChoice’s grievance process. BCBSA may receive payments from vendors providing products and services on or accessible through the site. Neither BCBSA nor any Blue® company recommends, endorses, warrants or guarantees any specific vendor, product or service available under or through the Blue365 program or site.

Allergy Control Products

For more than 35 years, Allergy Control Products has been working hard to find effective products to offer allergy, asthma and sinus sufferers relief from the effects of indoor allergies. Allergy Control Products’ goal is to help make allergy sufferers’ homes and lifestyles healthier and more manageable.

Save 25 percent on these types of products!

  • Allergy-free bedding
  • Air purifiers and filters
  • Home essentials
  • Asthma products
  • Health and body
  • Humidity
  • Vacuums

Don't see the product you were looking for? Please call us and let us help you! Find expert advice at 1-800-ALLERGY (255-3749), or 24/7, live online support on the Allergy Control website at

Use member discount code ACP1HEALTH at checkout!  No minimum order required. Enjoy free shipping on all orders over $59.00 when shipping ground within the contiguous U.S.

*Some discount exclusions may apply on certain products. Please call our customer service for further details or alternative products that offer discounts.

This is an added-value discount program. Its services and discounts are offered to BlueChoice HealthPlan members in addition to, but not included in, the services and benefits covered under a BlueChoice HealthPlan policy.

National Allergy

Allergy and Asthma Relief Start Here!

For more than 40 years, doctors have trusted National Allergy® as their patients' resource for non-drug allergy, asthma and sinus relief products. Best of all, the products are satisfaction guaranteed and sold at competitive prices to relieve you even more!

Save 25 percent on these types of products!

  • Allergy-free bedding
  • Air purifiers and filters
  • Home essentials
  • Asthma products
  • Health and body
  • Humidity
  • Vacuums

Use member discount code NAS1HEALTH at checkout! No minimum order required. Enjoy free shipping on all orders over $79 when shipping ground within the contiguous U.S.

Don't see the product you were looking for? Please call 1-800-522-1448 for help. And, as always, visit the National Allergy website for relief information, expert advice and 24/7 live online support.

Some discount exclusions may apply on certain products. Please call our customer service for further details or alternative products that offer discounts.

This is an added-value discount program. Its services and discounts are offered to members in addition to, but not included in, the services and benefits covered under a policy.

Beltone® Program for Better Hearing

Good hearing lets you savor life. When it's easy to hear, it's easy to stay involved. To share laughter with loved ones, excel on the job and to remain independent, good hearing is key. Hearing loss is a common problem that can happen to anybody and it often comes gradually with age or is caused by repeated exposure to loud noises. About 1 in 4 people suffer from hearing loss.

We’ve partnered with Beltone to offer an extra value-added discount to our members. Beltone has been helping the world hear better for over 79 years. Beltone has led the industry in hearing aid innovation and boasts amazing sound quality and features focused on ease of use. You can wirelessly stream music and other audio from your smartphone and you can even test drive models right in the office.

Members get a discount on Beltone hearings aids and more, such as:
  • Imagine 17 & Amaze 17 63 Rechargeable $3,040.
  • Imagine 17, Amaze 17 & Boost Ultra 17 $2,837.
  • Imagine 9 & Amaze 9 63 Rechargeable $2,532.
  • Imagine 9, Amaze 9 & Boost Ultra 9 $2,329.
  • Imagine 6 & Amaze 6 63 Rechargeable $1,923.
  • Imagine 6, Amaze 6 & Boost Ultra 6 $1,720.
  • Rely 4 Rechargeable & Non-rechargeable $1,250.
  • Rely 3 $1,010.
  • M&RIE Receiver $100.
  • Three-year manufacturer’s warranty.
  • Three-year loss & damage coverage (deductible applies).
  • Three years of batteries (48 cells per year/per hearing aid).
  • 45-day credit return period with re-stocking fee.
  • Program extended to family members.
  • Premium BelCare™ aftercare plan for ongoing care and service free of charge.
Getting started is easy.
  1. Call Beltone at 888-418-6763 to find your nearest Beltone location.
  2. Call your local Beltone provider to schedule your free hearing screening.
  3. Bring your insurance card with you to your appointment.

Visit Beltone’s website for additional details.

This is an added-value discount program. Its services and discounts are in addition to, but not included in, the services and benefits covered under your employer health plan. This page contains a link to a third-party site. That organization is solely responsible for the contents and privacy policies on its sites.


Blue365 is a free, exclusive member program that complements your health coverage by giving you exclusive access to health and wellness information, discounts and savings from industry-leading brands that help make it easier and more affordable to make healthy choices.

Maintaining a healthy lifestyle comes down to making positive choices every day to take charge of your physical, emotional and financial health. That's why Blue365 supports your health every day of the year — not just at the doctor's office. 

Blue365 includes discounts on:
  • Athletic footwear and apparel.
  • Fitness.
  • Hearing and vision.
  • Home and family.
  • Nutrition.
  • Personal care.
  • Travel.

Blue365 is a valuable collection of online tools and information to help you make important choices about your health care and your future, as well as exclusive discounts on products and services you can use today. 

Blue365 Authorization

By selecting Join Now, you are agreeing to: 

  • Authorize BlueChoice® HealthPlan to disclose to the Blue Cross Blue Shield Association (BCBSA) information about me so that BCBSA can make special discounts and offers available to me, including, but not limited to, my name, e-mail address, age, zip code and status as a member of BlueChoice HealthPlan.
  • Authorize both BCBSA and BlueChoice HealthPlan to send me communications about these special discounts and offers; I acknowledge that some of the offers and discounts are not health related and that BCBSA may receive payments from Blue365 vendors under the Blue365 program.

If I have questions about a Blue365 vendor or a Blue365 vendor’s products and services and Blue365 or BlueChoice HealthPlan determines that the vendor is in a better position to respond, I authorize BCBSA and BlueChoice HealthPlan to forward my question and my e-mail address to the vendor so the Blue365 vendor can respond to my question directly. 

I understand that BCBSA is not subject to federal health information privacy laws and any information BCBSA receives will no longer be subject to such laws. This authorization is voluntary. BlueChoice HealthPlan will not condition payment, enrollment in a health plan, or eligibility for benefits on whether I sign this authorization. I may revoke this authorization by sending a request in writing to: Blue365 Member Services, 225 North Michigan Ave., Chicago, IL, 60601-7680, or alternatively, by sending an email to: When I revoke this authorization, the revocation will not affect any disclosure BlueChoice HealthPlan made before the revocation. This authorization expires one year after I disenroll from BlueChoice HealthPlan.

I have had full opportunity to read and consider the contents of this authorization. I understand that, by selecting the “I Agree” button, below, I am confirming my authorization for the uses and disclosures of information about me, as described in this form.

Last updated 06/06/2016

I Agree

I Disagree

Print the Blue365 Authorization

Blue Apron

Discover Delicious, Affordable Meals

Get $20 off your first five meal kit orders and 10% off your next 26 orders.

Blue Apron is a fresh ingredient and recipe delivery service that helps chefs of all levels cook incredible meals at home. Blue Apron takes care of the menu planning and shopping, providing you with fresh, locally sourced ingredients in pre-measured quantities. All you have to do is cook and enjoy.

Choose from 50 or more weekly meals from Blue Apron with quality ingredients and options for every lifestyle. Enjoy wellness recipes, meal prep, heat-and-eat meals, and more — all delivered to your door.

This discount is brought to you exclusively through Blue365. You can redeem it by visiting

Bosley® Hair Restoration

Members can now receive $1,600* off the cost of a hair transplantation procedure at Bosley!

Members with thinning hair can enjoy a discount program that helps them save money while restoring their hair with confidence!

Bosley is a world leader in hair restoration, with a procedure that works by surgically transplanting hair from the donor area to the recipient (thinning) area. Surgical hair transplantation is the only permanent and the most significant solution for treating a receding hairline.

Surgical hair transplant surgery is a simple, outpatient procedure. Bosley offers both the follicular unit extraction (FUE) and follicular unit transplantation (FUT) procedure options. Most people can return to work the following day. Affordable financing options are available for qualified applicants.

For more than 45 years, Bosley has pioneered the art and science of hair restoration for both men and women, using world-class clinical resources, research and technology. Bosley’s physicians have performed more than 450,000 hair restoration procedures on patients from all 50 states and more than 60 countries.

In addition to hair transplantation, Bosley offers eyebrow restoration and U.S. Food and Drug Administration (FDA)-accepted nonsurgical hair restoration solutions, including:

  • Bosley Flex Revitalizer laser caps. 

  • BosleyMD® products.

  • BosleyRx™ products.

  • Scalp micropigmentation (SMP).

To learn more about this discount and the hair restoration treatment options available to you, visit the Bosley Blue365 page.

Bosley is an independent company that offers discounted products and services to members of BlueChoice HealthPlan. This is an added-value discount program. Its services and discounts are offered to members in addition to, but not included in, the services and benefits covered under a policy.
This discount does not apply to nonsurgical Bosley products. Bosley physicians are only available at Bosley surgical offices. Professional services are provided by the affiliated physicians of the Bosley Medical Group.

*$1,600 discount applies only to the price of a hair transplantation procedure of 800 grafts or more. Price quoted does not include fees for procedure medications, post-procedure medications or extra grafts. For procedures less than 800 grafts, you pay Bosley’s standard fees. Offer not valid on SMP, Eyebrow, PRP, Laser Caps, BosleyMD products, or BosleyRx products. This special offer is not transferable and may not be used with any other discounts or special offers from Bosley. All information is subject to change without notice. 
Professional services are provided by the affiliated physicians of the Bosley Medical Group (Bosley physicians). Bosley physicians are available only at Bosley surgical offices. Candidacy for hair restoration can only be determined by a Bosley physician upon examination, diagnosis and prescription of a treatment plan. Your Bosley physician will determine if you are a candidate for hair restoration and recommend the optimal number of grafts to achieve your individual hair restoration goals. A patient may require more than one procedure to achieve desired results. Ask your Bosley physician during your free consultation about your individual case. Individual results may vary.

Fitness Centers & Gyms

Our members get discounts at thousands of gyms across the country through partnerships with Tivity Health. Because when we say we support our members every day — not just on sick days — we mean it.

Tivity Health offers access to nearly 10,000 different fitness locations for just $29 a month. Visit any participating fitness location — any time and anywhere — as often as you like.

Find a Location

Explore Tivity Health

This is an added-value discount program. Its services and discounts are offered to members in addition to, but not included in, the services and benefits covered under a policy.

QualSight LASIK

LASIK Is Now Easier for BlueChoice HealthPlan Members!


Savings — Members receive preferred pricing on LASIK through QualSight providers across the nation.

Quality — Credentialed surgeons who have collectively performed more than 6.5 million procedures are available.

Choice — More than 900 locations are available, and you choose the physician with the experience, reputation and technology your vision correction requires.

How It Works
  1. To take advantage of our savings, you must call 855-489-2020.

  2. A QualSight care manager will explain the program and answer your questions.

  3. Select your physician and set an appointment today!


One low price includes the preoperative exam, procedure, postoperative visits and a One-Year Assurance Plan.* The QualSight program is NOT an insured benefit and is available to members for access to QualSight for LASIK surgery.

Prescription Does Not Affect pricing!

LASIK is an eligible pre-tax expense. Use your flexible spending account (FSA) or health savings account (HSA) dollars to pay for LASIK surgery!**

Flexible financing options:

Up to 12 months interest-free is available from participating providers for qualified applicants. Prescription does not affect pricing.**

Preferred LASIK Program***
  • Traditional: $945 per eye

  • Custom: $1,395 per eye

  • Custom Bladeless: $1,795 per eye

*Lifetime Assurance Plans are available at participating providers for an additional cost.

**Flexible spending account (FSA) and health savings account (HSA) are based on individual tax situation.

***QualSight has contracted prices regardless of your level of hyperopia, myopia or astigmatism.

QualSight is an independent company that provides discounted programs and services to members of your health plan.


Why miss out on life’s most precious moments because of hearing loss? Many wait too long to seek help, but you don’t have to. As a member, you have access to a comprehensive hearing care solution available through TruHearing.

Unmatched Service

TruHearing guides you from first call to aftercare and beyond. Our hearing consultants schedule an exam, fitting and follow-up with a licensed provider near you. We work with your health plan to help you understand your program.

Hearing Aids That Enhance Life1

Stream your favorite music and shows with Bluetooth®. Smartphone apps help you remotely adjust your hearing aids and more. Find virtually undetectable devices that match your lifestyle.

Simply State-of-the-Art2 Technology

The latest sound enhancement technology separates the sound of your speech from all other amplified sound to make your voice sound more natural. Next-generation processing technology filters noise and helps you focus on voices. Rechargeable battery options last from breakfast to bedtime.

Example Savings (per aid)

  • *TruHearing Premium — $1,460
  • *Signia® Active — $1,344
  • *Octicon More™ 3 — $1,850
  • Widex Moment™ 110 — $663
  • *ReSound Key™ 4 — $1,116
  • Starkey® Picasso® 2000 — $1,219
  • *Phonak® Audéo® P-R70 — $1,375

*Rechargeable | Listed products are smartphone-compatible1

This program also includes:

Risk-free 60-day trial period. One year of follow-up visits. Up to 80 free batteries per nonrechargeable hearing aid. Full three-year manufacturer warranty.

1Smartphone-compatible hearing aids connect directly to iPhone®, iPad® and iPod® Touch devices. Some TruHearing models connect to Android® phones directly. Connectivity is also available to many Android phones with use of an accessory. TV streaming is available through most TVs with use of an accessory. In-app interfacing requires provider activation.
2 Features may vary by model. Activation is required.

Prices and products subject to change.

TruHearing is not insurance. TruHearing is an independent company that offers discounted products and services to members of BlueChoice® HealthPlan. All content © 2022 TruHearing Inc. All Rights Reserved. TruHearing® is a registered trademark of TruHearing Inc. All other trademarks, product names and company names are the property of their respective owners. Retail pricing based on prices for comparable aids. Follow-up provider visits included for one year following hearing aid purchase. Free battery offer is not applicable to the purchase of rechargeable hearing aid models. Three-year warranty includes repairs and one-time loss and damage replacement. Hearing aid repairs and replacements are subject to provider and manufacturer fees. For questions regarding fees, contact a TruHearing hearing consultant.

Call TruHearing at 855-238-8835 to learn more and schedule an appointment.
Hours: 8 a.m. – 8 p.m., Monday – Friday | For TTY, dial 711


Breast Pumps

Are you a new mother or expecting a baby soon? Eligible members can choose one of three breast pumps:

  • Medela Pump In Style with Maxflow
  • Ameda Mya Joy pump
  • Ameda One-Hand Manual pump
View our breast pump flyer, then visit one of these sites to take advantage of this benefit:

What You Need To Get Started

You’ll need a prescription from your doctor. If you have a breast pump prescription already, you can upload it when you place your order or the supplier can help you get one.

If you choose a different breast pump or get one through a different provider, it may be subject to cost sharing, such as deductibles, copays or coinsurance.

Note: Some links on this page lead to third party websites. Those parties are solely responsible for the contents and privacy policies on their sites.

Lactation Support Services

If you're new to breastfeeding, it's natural to have questions and concerns. You may be eligible for lactation support services.

Plus, with Blue CareOnDemandSM, you can even video chat with a board-certified lactation consultant from your computer, smartphone, tablet or other device.

Need More Help?

If you have questions about this benefit or need assistance finding a breast pump that is covered by your plan, please call Member Services at the number on the back of your ID card.

For more maternity resources, including information related to gestational diabetes, be sure to visit:

The Great Expectations for Maternity program is open to all eligible, expectant members. Enrolling is easy! We send an invitation to join the program to all women with evidence of a confirmed pregnancy based on physician referral.

If you’re interested in the program and haven’t received an invitation, give us a call at 855-838-5897 and select option 4 to enroll.