BlueChoice HealthPlan offers Blue Option to individuals and families seeking health coverage in South Carolina. BlueChoice® has more than 30 years of experience providing security to South Carolinians. Our service, value and quality are evident in all our Blue Option plans!

Our Mission

Our mission is to deliver diversified, affordable and high quality health coverage to our members to help them achieve optimum health and wellness.

We will do this by:

  • Constantly improving our services and products to meet the changing needs of our members.
  • Using innovative technology to improve efficiency and quality.
  • Maintaining our commitment to superior service.

Thousands of South Carolinians enjoy the benefits of BlueChoice. You can too.

Focus on Prevention

Throughout our history, we have stressed the need for preventive care. We created several programs to help our members stay healthy, including our Great Expectations® for health programs.

Great Expectations

Our Great Expectations for health programs help educate our members about their overall health. We support members as they make healthy lifestyle changes. Learn more about these programs.

Financially Strong

In December 2023, AM Best Co. reaffirmed the A+ financial strength rating of BlueChoice for the 22nd consecutive year as part of the group rating for the BlueCross® BlueShield® of South Carolina companies. AM Best Rating as of December 18, 2023. For the latest AM Best ratings, go to www.ambest.com.

BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross Blue Shield Association.

Why Choose Blue Option?

Hear from one of our members to learn why she chose Blue Option and why she's glad she did.