FOCUSfwd Wellness Incentive Program

The FOCUSfwd Wellness Incentive Program is designed to help you lead a healthier lifestyle. Complete our FOCUS Points and GET FIT programs and receive up to $110 in rewards. Plus, increase your chances of winning one of the three $1,000 quarterly and three $5,000 annual cash rewards in our Sweepstakes!

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FOCUS Points* 

  • Get a $70 reward and 40 Sweepstakes entries when you complete the following activities that are important to improving your overall health: personal health assessment, annual wellness exam, and preventive screening or flu vaccine.


  • The GET FIT quarterly challenge rewards you for taking steps toward your exercise goals — an average of 5,500 steps per day to be exact. Now with a new challenge every three-months, it's never been easier to get started.
  • You’ll receive $10 in rewards and 10 Sweepstakes entries for each challenge you complete, for a total of $40 in rewards and 40 Sweepstakes entries each calendar year.


  • Increase your chances of winning by completing other health-related activities such as registering for My Health Toolkit®, connecting to Blue CareOnDemandSM, watching our monthly health education videos and much more.
  • Complete the FOCUS Points and GET FIT to get 80 entries into the Sweepstakes, increasing your chances to win one of the three $1,000 quarterly and three $5,000 annual cash rewards.

How to Get Started

  • Log in to My Health Toolkit®.
  • Desktop and tablet users: Select the Health and Wellness tab.
    • Mobile users: Select Benefits.
  • Select the FOCUSfwd Incentive Program link.
  • Enter your email address to be eligible to win.

Don't have a My Health Toolkit account? No problem. It only takes a few minutes to create one. Once logged in, you can choose which task you'd like to complete first.

Get the FOCUSfwd App

Stay connected to your health and rewards with the FOCUSfwd app. To get started, access FOCUSfwd from your mobile device. Then select Learn More and follow the prompts to download the app and link your account. 


*These are calendar-year programs and will restart annually.