The NEW FOCUSfwd Wellness Incentive Program
Increased Rewards from $110 to $300
The FOCUSfwd Wellness Incentive Program is designed to help you lead a healthier lifestyle. Complete health-related activities and challenges earn up to $300 in rewards and increase your chances of winning one of the $1,000 quarterly and $5,000 annual cash rewards in our Sweepstakes!
Note: If you were previously registered for FOCUSfwd, you must re-register for the new 2026 program starting January 1, 2026. See below for details on how to get started.
FOCUS Points
You can earn a $150 reward and Sweepstakes entries by completing these essential health activities:
Personal Health Assessment
Annual Wellness Exam
Preventive Screening or Flu Vaccine
GET FIT
Start stepping to earn rewards with the GET FIT quarterly step challenge. With a new challenge every three months, it's never been easier to get started. You'll earn $25 in rewards and Sweepstakes entries for each challenge you complete, for a total of $100 in rewards.
New for 2026: Status Level
You can earn points toward higher status levels by completing FOCUS Points, GET FIT and more. As you achieve higher status levels, you can earn up to $50 in rewards and increase your Sweepstakes entries.
Bronze Level
Points: 0-2,499
Entries: 25
Silver Level
Points: 2,500-5,999
Entries: 50
Gold Level
Points: 6,000-9,999
Entries: 75
Reward: $25
Platinum Level
Points: 10,000
Entries: 100
Reward: $25
Sweepstakes
You'll earn Sweepstakes entries as you increase your status level in FOCUSfwd, increasing your chances to win one of the $1,000 quarterly and $5,000 annual cash rewards. You even earn 25 Sweepstakes entries by simply signing up for FOCUSfwd!
New Program Enhancements!
New in 2026 is the ability for participants to set and monitor personal health goals within the program platform.
Whether focusing on weight loss, nutrition, mental well-being, increased physical activity, or other health priorities, users can now tailor their experience to reflect their unique aspirations.
Progress tracking tools and tailored recommendations will further support sustained engagement and success.
Recognizing the rich diversity of its participant base, the FOCUSfwd program is now accessible in more than ten major languages, including: English, Spanish, and French.
This expansion ensures that more members can interact with the program in their preferred language, breaking down barriers and promoting inclusivity.
The 2026 program introduces a truly personalized approach, leveraging user input to craft a unique wellness journey.
From tailored goal suggestions to individualized communications and reminders, participants will benefit from an experience that adapts to their needs, history, and progress.
This approach is designed to empower each individual, making wellness more attainable and meaningful.
To get started, you'll need to:
- Log in to My Health Toolkit®.
- Desktop and tablet users: Select the Health and Wellness tab. Mobile users: Select Benefits.
- Select the FOCUSfwd Incentive Program link.
- Enter your email address to be eligible.
Don't have a My Health Toolkit account? No problem. It only takes a few minutes to create one. Once logged in, you can choose which task you'd like to complete first.
Get the FOCUSfwd App
You can also stay connected to your health and rewards with the FOCUSfwd app. To get started, you'll need to access FOCUSfwd from your mobile device. Then follow the prompts to download the app and link your account.
Members are
winning with FOCUSfwd!
See what our Sweepstakes winners have to say about the program
"Much more than standard medical and dental benefits"
"BlueChoice HealthPlan offers much more than standard medical and dental benefits. They offer support groups and discounts and now the FOCUSfwd Wellness Incentive Program to help you on your health journey. This [health] plan truly wants to help support the well-being of the individual."
- Julie W.
$1000 Sweepstakes winner.
"I was able to lose 35 pounds!"
"With the help of the program, I was able to lose 35 pounds which was just enough for me to stop having to give myself the injections for the diabetes that I’d developed from being inactive."
- Glee H.
$5000 Sweepstakes Winner
"It's easy and not time consuming."
$1,000 Sweepstakes Winner
2025 Quarter 2
Rebecca P.
"I've been far more motivated to keep up with my wellness checkups and achieving my daily step goal."
$1,000 Sweepstakes Winner
2024 Quarter 4
Callie D.
$1,000 Sweepstakes Winner
2024 Quarter 3
Dale R.
$1,000 Sweepstakes Winner
2024 Quarter 3
Tonya M.
$1,000 Sweepstakes Winner
2024 Quarter 2