Special Enrollment
Open Enrollment has ended. However, you can still enroll for coverage if you have a qualifying life event that gives you a Special Enrollment Period. You will be required to provide proper documentation before your coverage becomes effective. Learn about qualifying events to see if you qualify.
Members are
winning with FOCUSfwd®!
See what our Sweepstakes winners have to say about the program
"Much more than standard medical and dental benefits"
"BlueChoice HealthPlan offers much more than standard medical and dental benefits. They offer support groups and discounts and now the FOCUSfwd Wellness Incentive Program to help you on your health journey. This [health] plan truly wants to help support the well-being of the individual."
- Julie W.
$1000 Sweepstakes winner.
"I was able to lose 35 pounds!"
"With the help of the program, I was able to lose 35 pounds which was just enough for me to stop having to give myself the injections for the diabetes that I’d developed from being inactive."
- Glee H.
$5000 Sweepstakes Winner
"I'm seeing the value both personally and financially"
"By engaging in the FOCUSfwd Wellness Incentive Program, I’ve noticed that I’m more intentional about my health and wellness. So I am walking and exercising more - energized. It keeps me motivated to stay on top of preventive care, while also rewarding me for making positive lifestyle choices. I feel more accountable, and in return, I’m seeing the value both personally and financially."
- Eurdice M.
$1000 Sweepstakes winner.
Get Focused
Get rewarded for living a healthy lifestyle with the FOCUSfwd® Wellness Incentive Program.
Online Doctor Visits
You can video chat with a doctor anytime, anywhere through Blue CareOnDemand℠.
Discounts & Added Values
With Blue Option, you get more than just a great health plan. Find out what member discounts are available to you.
With You Wherever You Go
Your favorite features from the website are now available in a mobile app. With the My Health Toolkit® app, you can:
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View and share your digital ID card.
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Check the status of your claims.
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Confirm your coverage for services.
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Find a doctor or hospital in your network.
And more!