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Natural BlueSM, a value-added feature of BlueCross HealthPlan members, offers discounts with alternative medicine health care professionals and fitness centers through ChooseHealthy™.

With the ChooseHealthy program, you can save on wellness products and services, and get health improvement tools to help you live healthier every day.

The program allows you to:

  • Get discounts up to 57 percent on popular products from health and fitness vendors.
  • Enroll in the Active&Fit Direct™ consumer self-pay fitness program and choose from 9,000+ fitness centers and YMCAs for $25 a month (plus a $25 enrollment fee and applicable taxes).
  • Save up to 25 percent on services from specialty health care practitioners.
  • Learn from evidence-based, online health classes and articles offered at no cost.

When participating in ChooseHealthy, you:

  • Can directly access services from participating health care professionals and you can change professionals at any time. 
  • Pay the member rate directly to the health care professional. You should check any insurance benefits you have before using this discount program, as those benefits may result in lower costs to you than using this discount program.
  • Have no additional paperwork to complete, other than the health care professional's usual patient history and documentation forms. 
  • Have no annual limits to this access program. 
  • Can purchase a variety of products by visiting the ChooseHealthy website. 

Learn more about these services or products by visiting the ChooseHealthy website or you can call 877-335-2746 Monday – Friday, 5 a.m. – 6 p.m. Pacific Time.

Log in or register to take advantage of the discounts. To locate a participating fitness center or YMCA near you, select the Enroll Now button and search by city, ZIP or full address. If you find a fitness center or YMCA that works for you and decide to take advantage of this fitness program, select the “Enroll Now” button. An Active&Fit® ID card will be generated for you upon enrollment.

This is an added-value discount program. Its services and discounts are offered to members in addition to, but not included in, the services and benefits covered under your employer policy.

The ChooseHealthy program is not insurance. The ChooseHealthy program provides for discounts for specialty health care providers. You are obligated to pay for all services from these providers, but will receive a discount from them for included services. The ChooseHealthy program also includes the Active&Fit Direct program, which provides discounted access to fitness centers and YMCAs. The ChooseHealthy program does not make any payments directly to participating providers or to the Active&Fit Direct program. The ChooseHealthy program has no liability for providing or guaranteeing services and assumes no liability for the quality of services rendered. Discounts on products and services available through the ChooseHealthy program are subject to change; please consult the website for current availability.

The program described above is provided by ChooseHealthy, Inc. and American Specialty Health Fitness, Inc., subsidiaries of American Specialty Health Incorporated (ASH). ChooseHealthy, Active&Fit Direct and Active&FitDirect are trademarks of ASH and used with permission herein.