Natural Blue

Look what Natural Blue can do!

This is a value-added feature of BlueChoice HealthPlan.  You can visit our extensive discount network of complementary and alternative medicine health care professionals — just because you're a BlueChoice HealthPlan member!

We're giving you access to a credentialed network of acupuncturists, massage therapists, chiropractors, dieticians, fitness clubs and exercise centers in South Carolina and throughout the country. We now offer discounts for occupational therapy, physical therapy and podiatry visits. Medical insurance benefits for these services must be exhausted before using the value-added discount.

Natural BlueSM also gives BlueChoice HealthPlan members access to the ChooseHealthy™ online store discount program.  You can take advantage of substantial savings on vitamins and supplements, diet and sports nutrition information, home fitness equipment, books, videos, DVDs and much more.  Learn more about ChooseHealthy.

Natural Blue is convenient and easy for our members to use.

  • You can directly access services from participating health care professionals, and you can change professionals at any time.
  • You pay the member rate directly to the health care professional.  (This discount applies to services that your health plan does not cover.)
  • There is no additional paperwork to complete, other than the health care professional's usual patient history and documentation forms.
  • There are no annual limits to this access program.
  • You can purchase a variety of products by visiting the ChooseHealthy website.

Learn more about Natural Blue.

Locate Health and Wellness Practitioners

Enjoy Natural Blue discounts at these alternative health specialists:

  • Chiropractors
  • Massage therapists
  • Fitness centers
  • And more!

To find a participating Natural Blue professional near you, search for a participating health and wellness practitioner.

Supplements, Recipes and More

Learn more about nutritional supplements and other products. Or get more information on healthy recipes, the latest alternative medicine and wellness research, step-by-step alternative treatments and care, and much more.

This is an added-value discount program. Its services and discounts are offered to BlueChoice HealthPlan members in addition to, but not included in, the services and benefits covered under a BlueChoice HealthPlan policy.

The ChooseHealthy Program is administered by American Specialty Health Administrators, Inc., a subsidiary of American Specialty Health Incorporated (ASH).  ChooseHealthy is a federally registered trademark of ASH and used with permission herein.

Please note that this program is not insurance. You should check any insurance benefits you have before using this discount program, as those benefits may result in lower costs to you than using this discount program. The discount program provides for discount specialty health care services from participating practitioners. You must pay for all health care services
but will get a discount from health care practitioners who are a part of the discount program. The discount program does not make payments directly to the participating practitioners in the discount program.